Post about "Marketing"

Effective and Easy Digital Marketing for Franchises: Simple and Powerful Marketing Ideas

A lot of small businesses and especially franchises struggle with marketing. This is especially true when the time comes to decide where and how to invest a limited budget. With the wide variety of marketing tools and techniques out there, it can be tough to be a marketer. One needs to be adept at choosing effective and easy digital marketing for franchises.

Sure, you can go out and research all the different digital marketing ideas for franchises. You can spend a few years trying to implement all the conflicting advice and eventually get results. Alternatively, you can hire a small business marketing consultant to save you years of trial & error.

Whatever option you choose, you still need to understand the commonalities behind any successful marketing strategy. Getting your basics in order will help you choose effective and easy digital marketing for franchises.

The crucial point in marketing is to take some time to research trends in your industry, and discover your customer needs and behaviors. Based on the information you gather you will be able to make a plan and develop a strategy for effective and easy digital marketing for franchises. This way, you can make the most of any budget you dedicate to promoting your business.

You have the opportunity to use numerous digital marketing campaigns for franchises, for a small amount of money. Word of mouth and referral marketing are practically free, but at the same time they are some of the most powerful marketing strategies.

It’s important to remember that whatever you do to spread the word about your business, it has to touch your customers on an emotional level. It’s the secret of effective and easy digital marketing for franchises. Some of the most successful companies in the world have achieved their best results when they’ve used experiential marketing. It’s because they managed to reach deep into people’s emotions.

Give your customers an outstanding brand experience and you’ll make them your ambassadors.



Regardless of the type of business you run, good online presence is a must. The hectic modern lifestyle leads people to search for products and services online and make their purchasing decisions on the go. Moreover, studies show that more than 70% of internet users do their shopping through mobile devices, so you need to make sure that your website is mobile-friendly.

Another crucial point that you need to take into consideration is the optimization of your website. SEO is one of the most powerful tools for a successful online marketing strategy. Taking your place on the first search engine results page will wipe out your competition in no time. It will improve your image and bring the customers to you.

Look at your website as a place where customers can find solutions for their needs. Provide as much helpful information as you can, and do it in a language that your customers will understand. Assure them that you are there to help, not sell.


Social media can be your greatest asset if you know how to use it. It gives you the opportunity to show some personality regardless of how serious your products or services are. It enables you to get to know your customers and connect with them on an emotional level. With social media, your brand can easily become your customer’s trusted friend.

Memes, comics, and infographics are some of the most powerful social media tools. They are visually appealing, aren’t time-consuming, and allow for people to get the message at a quick glance. Find a way to incorporate them into your brand tone and entertain your customers. People like and share this type of content, so it will drive up good referral traffic.

Real time marketing is another insanely powerful technique to grab your customers’ attention and go viral on social media. Choose an event that can be somehow related to your business and use it for promotion; it’s great local digital marketing for franchises. Just be careful with this and make sure that you won’t insult anyone with your witty marketing move. Otherwise, you may end up with tons of negative publicity.


If you want to convince people that you are a leader in your industry, you need to demonstrate your expertise. The easiest way to do this is to start a blog and share your blog posts through social media. Use catchy headlines and write on trending topics related to your industry to show that you’re in the know.

You can also use an opportunity to be a guest speaker at an event or a class, or host your own event. This will boost both your personal credibility and your company’s credibility. Just remember to direct your online and offline demonstration of expertise to your key audiences. Address their pain points and offer your expert solutions.


You can’t develop a real connection with your customers with one-way communication. Use every opportunity to listen to what your customers have to say. Encourage reviews on your website and comments on your social media profiles. This will eliminate the anxiety of the unknown for the prospective customers, and show your current customers that you really care.

Develop a strong customer service. It’s one of the best and the most overlooked ways to ensure spreading a good word about your business. Try to provide customer service through every possible channel – live chat, Skype calls, phone calls, and emails. Ensure your customers that you are there at any time.


Start a loyalty program and use it to show your kindness. Treat your loyal customers as if they are your closest friends. Send them handwritten thank-you notes, seasonal greetings, birthday cards, and small surprise gifts. These small and kind gestures will make them your loyal and active ambassadors. You’ll have their families and friends as your customers in no time.

Show kindness to people who are not your customers, too. Give them the opportunity to experience your product or service and the chances are they will want to purchase it. You can also produce creative, branded items and use them as giveaways.

Give something back to society and your company will be associated with these good deeds. You will surely feel good while doing it and people will appreciate it. Donate some of your product or services to a non-profit organization sponsoring a charity live auction. You can also sponsor other charity events such as marathons, or sponsor a little league in your neighborhood.


Homes For Sale: Short Sales and Distressed Property Buying Tips

Buying foreclosed property is a little different from buying typical homes for sale. In most cases, only one real estate agent is involved, and the seller wants an approval letter from a lender before considering an offer. There is rarely room for negotiation, and the property comes “as is,” with repairs left to the buyer. On the positive side, foreclosed homes are vacant, which speeds up the process of moving in.Buying a foreclosure is definitely a grind. It’s not for the squeamish. But in doing so you can find prices on real estate that would otherwise be unsuitable for your budget.What Should I Do First?The first step in buying distressed property is two fold and should happen simultaneously: 1) get a preapproval letter from a lender, and 2) find an agent who specializes in flipping foreclosed property.You can accelerate the first step by visiting real estate websites that contain foreclosure databases. You can also visit local websites that allow you to filter the results to see only foreclosed properties. Look for the acronym “REO” (Real Estate Owned), which means it’s owned by the bank. That means the home has been through foreclosure. It’s for sale!The goal of perusing through databases isn’t to find home for sales, per say. It’s to find a local agent. Banks generally hire one or two of these to handle all of their REO properties in a specific market. In many cases, buyers work with real estate brokers and not agents. That means the commission generated by the sale goes to one person, not two.Most brokers have long established relationships with the banks. It’s good to find out who they are and where they work. You can find out who they are by contacting your local real estate company.What’s Next?Some banks want strong offers, while some want strong buyers. This is contingent upon the bank’s preference, not the agent’s. The bank may choose the most appealing buyer, which can mean different things depending on the bank. Some banks may make their choice based on the size of the down payment. Though offering large cash payments may bring down the asking price, it’s not typical. The best thing you can do at this stage is surround yourself with a solid team from a real estate agency.Close On TimeThere is no leniency in a short sale’s closing escrow date. Exceptions are rarely made and you must close on time. Therefore, it’s important to take care of all paperwork immediately after opening the escrow. Set your loan closing date with the bank ahead by at least 2-3 days of the closing date. Clearly document each step, because if you do need to ask for an extension, the bank is going to want to know that all criteria were followed to the T.Short sales, foreclosures and distressed property provide great ways to find new homes for sale. First-time homebuyers purchase around 33% of these kinds of properties. It’s becoming a booming market for young buyers and for those deciding to ditch their rental keys in favor of ownership.Be sure to contact an experienced real estate broker today about purchasing your dream home!